Sunday
Jun062010
B2B Digital Marketers Must Master Natural Nurturing on Social Web
Bob Thompson of Customer Think interviewed me last week about eMarketing Strategies for the Complex Sale.
We had a great discussion including these topics:
- Synchronizing the right content during a seven-stage buying process
- Why B2B marketers must learn to be better publishers
- Role of marketing technology to support content and nurturing processes
- Should marketers shift all their attention to in-bound marketing?
- What is "natural nurturing" and how should it be used?
- Finding the right mix between social marketing, email and other channels
Ardath
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