Saturday
Oct312009
eBook: Tune Up Your Customer Focus
In my book, eMarketing Strategies for the Complex Sale, I talk about how B2B marketers need to really get to know their customers in order to improve their marketing effectiveness. One of the exercises presented in the book is The Customer Focus Tune-up. This eBook expands upon that exercise.
In the eBook, I present:
- A breakdown of the steps in the complex buying process.
- 4 Steps to improving your customer intelligence.
- How to apply those insights to content development.
- Applications for putting your customer focus to work.
Download the complementary eBook.
To learn more about creating buyer-centric content that produces quantifiable eMarketing results, you can always buy the book...
Ardath
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