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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

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Tuesday
Oct132009

How to Turn Off Buyers with Your Marketing Content

I was recently interviewed by AllBusiness.com about the issues that cause marketers to miss the mark with their marketing content. I cover these issues and more in my new book, eMarketing Strategies for the Complex Sale.

In this podcast, you'll learn the answers to these questions:

  • What's the biggest turn off with marketing content?
  • What happens when your content is full of generalities?
  • Why is content strategy important?
  • What problems can occur due to "voice" and writing style?
  • Why does setting context make a difference?
  • What's the difference between a call to action and a takeaway?
  • How do I find out if my content is doing what it should?
  • What's the best way to engage people with marketing content?
  • And a couple of extra tips pulled from my 23 Reasons Content Marketing Fails blog post
AuthorArdath | Comment49 Comments | Reference1 Reference | |

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