Buy The Book

eMarketing Strategies for the Complex Sale     Now Shipping!

Download 2 Chapters

Get Your Copy:

Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

« Book Sighting at Barnes and Noble | Main | eBook: Tune Up Your Customer Focus »
Tuesday
Nov242009

Mapping Content to the Buying Process

Last week I sat down with Kim Albee, from Genoo, to have a conversation about how to map content to the buying process - as discussed in my book, eMarketing Strategies for the Complex Sale.

She's graciously allowed me to post the screencast here for all of you.
(25 minutes)

AuthorArdath | CommentPost a Comment | |

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.