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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

« The Contagious Content Challenge | Main | BMA Atlanta Rocks! »
Sunday
Jun062010

B2B Digital Marketers Must Master Natural Nurturing on Social Web

Bob Thompson of Customer Think interviewed me last week about eMarketing Strategies for the Complex Sale.

We had a great discussion including these topics:

  • Synchronizing the right content during a seven-stage buying process
  • Why B2B marketers must learn to be better publishers
  • Role of marketing technology to support content and nurturing processes
  • Should marketers shift all their attention to in-bound marketing?
  • What is "natural nurturing" and how should it be used?
  • Finding the right mix between social marketing, email and other channels

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