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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

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Tuesday
Nov242009

Mapping Content to the Buying Process

Last week I sat down with Kim Albee, from Genoo, to have a conversation about how to map content to the buying process - as discussed in my book, eMarketing Strategies for the Complex Sale.

She's graciously allowed me to post the screencast here for all of you.
(25 minutes)

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    eMarketing Strategies for the Complex Sale - Blog - Mapping Content to the Buying Process
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    eMarketing Strategies for the Complex Sale - Blog - Mapping Content to the Buying Process

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