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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

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Take a Walk In Your Buyer's Shoes

Buyers of complex sales are taking control of their buying process and deciding how they want to buy. The better you know your B2B personas, the better you can engage prospects with marketing content and lead nurturing. Take a look at a day in a buyer's life and learn what it takes to catch and keep their attention.

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