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Ardath Albee is a B2B Marketing Strategist and CEO of Marketing Interactions, Inc.

What people are saying about the book...

"It used to be so darned easy: Do a few tradeshows, maybe publish a white paper or two, and have the salespeople follow-up. But the always on, YouTube-infested, Twitter-centric world makes the B2B sale much more complex today. Ardath Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process, driving significant new business as a result. If you manage a complex sales process, stop making excuses! eMarketing Strategies for the Complex Sale is your guide for Web marketing success.”

David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

“Ardath Albee gets it right in eMarketing Strategies for the Complex Sale. Albee puts you in the shoes of today’s buyer and walks you through a fundamentally new buying process that is controlled by the buyer. Albee shows how marketing can nurture these buyers with contagious ‘buyer focused” content that attracts and facilitates trusted conversations mapped to the buyer’s readiness. A compelling read for both B2B marketing and sales professional alike, “eMarketing Strategies” is a practical and insightful how-to guide that will enable marketers to drive sales conversions and faster sales results.”

David Thompson, CEO, Genius.com and Founder of the Sales 2.0 Conference

“New media, content marketing, social networking...Ardath cleverly wraps these concepts in a bow and makes this book required reading. We are definitely not in Kansas anymore, so hold on to this book for dear life. If you do, you'll learn that it's not selling harder, it's selling smarter. Become the expert resource for your customer and watch your business grow.”

Joe Pulizzi, Co-author, Get Content Get Customers, Founder, Junta42

"With eMarketing Strategies for the Complex Sale, Ardath Albee builds a compelling case for re-thinking marketing from the perspective of the buyer. With engaging examples and actionable frameworks, she lays out a path to understanding buyer personas, building their trust, and delivering contagious content that they want to read. A must-read for B2B marketers looking to engage with today’s buyers."

Steven Woods, CTO, Eloqua and author, Digital Body Language

"In her outstanding book, Ardath Albee outlines a step-by-step process to help any business successfully engage their online customers and prospects. Her book is packed full with examples of how others have successfully attracted high-value prospects using creative online marketing tactics. If your business sells complex products or services, eMarketing Strategies for the Complex Sale is your guide book to attracting valuable prospects and speeding the sales cycle."

Michael A. Stelzner, author of, Writing White Papers: How to Capture Readers and Keep Them Engaged

"If you're looking for 'eMarketing for Dummies' keep looking. This is not a simplistic overview. If you're looking for a comprehensive, well-researched, single resource to plan, build, execute and succeed in your eMarketing efforts, then buy this book! Ardath Albee knows her stuff and has packed it all into this dense but readable and usable text."

Barry Trailer, Managing Partner, CSO Insights

“Albee, the quintessential marketing storyteller, reveals her secrets for developing exceptional content that will engage and nurture prospects from first engagement through the pipeline. If you want to be a better B2B marketer, read eMarketing Strategies for the Complex Sale.”

Christopher Doran, Vice President, Marketing, Manticore Technology

eMarketing Strategies for the Complex Sale is about getting the right content in the hands of the right people, at the right time, using the right medium to make the content truly relevant. Ardath Albee knows how to think like a prospect and translate this into how your business should respond to get their interest. This book is a must have for the Web 2.0 marketer.”

Mike Pilcher, author of Prosultative Selling on LinkedIn